Having a solid Blog Marketing Strategy is vital to ensuring a successful presence on the web. There are many factors to consider when determining a solid blogging strategy. A key element is focusing on the public, and what is it that your potential customers are looking to buy. Our experienced team will assist you with pinpointing the steps you need to take in order to gain a leading position on the web.
Internal Blog Strategy
You want to expand your marketing efforts to the blogosphere but don’t know where to begin. Here’s what we do:
- Assess your business goals and audience
- Find a focus, angle and voice for your blog
- Set up a content calendar and social management strategy for your blog
- Execute your new business blog for increased influence and audience reach
External Blog Strategy
You want to be written about in blogs. You want coverage where it matters. You want your content in other blogs but you’ve never worked with bloggers. Here’s what we do:
- Assess the industry blogs that would give you the most bang for your buck and business goals
- Negotiate a blog strategy with blog brands that are chosen
- Work with blog publishers on editing and content